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adidas – Global Transcreation


saved on global transcreation spend


OLIVER employees working for adidas


copywriters dedicated to the adidas brand


global markets represented

“OLIVER came into our unique localizations model with all guns blazing. We are excited to partner with OLIVER as they understand our one-of-a-kind structure and they are helping us succeed. A true win-win situation.

—- Jana Chavez-Sanders – adidas Global Brand Marketing Localizations Director

OLIVER took over the localization of adidas’ advertising across the globe in 2016. We enhanced the central management team for adidas, further improved the bespoke transcreation and translation process to fit seamlessly with existing operations, and grew the existing network of 30 to 55 copywriters across 25 key global markets. This has reduced agency spend, ironed out inefficiencies and given adidas a consistent brand look and feel across the world.

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