3 lessons B2B can learn from B2C this year | OLIVER In-House Agencies

Best pals or age-old enemies? Regardless of your stance on the B2B/B2C divide, it’d be childish to ignore the other side’s virtues.

As old trends die and genuine innovation prevails, 2018 is set to be a massive year for marketers. With that in mind, here are three lessons B2B brands could learn in order to seize the opportunity going forwards.

How? By taking note of B2C’s blossoming business practices.

Rob Green speak to B2B Marketing – Read the full article here. 


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