How do consumers really feel about the world's 25 biggest brands? | OLIVER In-House Agencies

Research unveiled today has highlighted the emotions roused in consumers by the world’s 25 biggest brands.

It turns out that brands are generally better at evoking positive emotions than negative ones, but also suggests that marketers must work hard to generate any feelings at all in modern world-weary consumers.

The study was commissioned by us here at OLIVER, asking 1,000 UK consumers for the emotions they associate with the world’s 25 most valuable brands (as ranked by Interbrand in 2015).

To read more about our findings, click here.


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