POWERHOUSE PERSPECTIVE: DAVID SAWYER | OLIVER In-House Agencies
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In the latest instalment of Insider‘s Q&A series on the Northern Powerhouse, David Sawyer of OLIVER outlines what the initiative means to him, why traditional perceptions of the North need to change and how the “Powerhouse concept can still deliver” with the right people behind it.

What does the Northern Powerhouse mean to you?
It was a great concept but, in reality, there are more soundbites than substance. It was a George Osborne initiative; when he left government he wanted to continue with it, but that was just a way of maintaining influence…

Read the full interview here.

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