Our new report, Rise of the In-House Agency, shows that UK advertisers perceive distinct benefits to different agency models.
From a survey of 85 senior brand marketers with combined spend of £3bn, we learned that:
- 33% have an “on-site” agency: a third-party supplier based inside their business
- 68% of brands are frustrated by traditional agencies, and the time it takes them to turn around briefs
- 67% of brands say they’d get more work done by having stronger relationships with fewer suppliers.
But that’s just the top line.
Download the full report for detailed analysis on your industry and your function, and ideas for extracting more value from your agency relationships.
(And to put those ideas into practice, get in touch with OLIVER.)