Way back when I was starting out at Ogilvy Wellington, I was told to watch something. Something that would do me good. It was Neil French’s seminal ‘Good is the Enemy of Great.’ The gist was there’s one thing the best advertising campaigns seem to have in common: irreverence. That was good enough for me then, and it’s still my mental shortcut when I’m reviewing work today.
As such, here are three campaigns I reckon should clean up at Cannes..