How far should consumers trust their favourite brands? With the latest revelations about Cambridge Analytica’s alleged mining of Facebook user data, it’s perhaps unsurprising that consumer trust of brands is firmly on a downward trend.
How can businesses build trust while remaining profitable and competitive? And what will trust mean for the next generation of consumers?
Sharon Whale speaks to CIM Exchange about how marketers not only need to talk the talk, but walk the walk. Read the full article here.