On-site agency OLIVER has unveiled its new instalment in 3M’s Workers’ Choice campaign. The latest film, Larry and Barry, is being rolled out across social media to cement 3M’s status as the go-to supplier of health and safety products for companies throughout the UK.
The quirky B2B campaign promotes 3M’s PELTOR Protac III Headsets, putting the worker at the heart of it all in a witty, light-hearted film. The storyline focuses on two workers, Larry and Barry, who have chosen 3M’s product “because they’re intelligent ear defenders.”
Read the full article and watch the campaign over on Marcomm News.