“The OLIVER on-site team has been a brilliant addition to the marketing division at VisitBritain. Previously we’d worked with multiple agencies resulting in a lack of creative consistency and mixed messaging across global markets however by partnering with OLIVER we now feel we have a truly integrated team that feels part of VisitBritain resulting in a greater understanding of our brand, culture and our processes.
As well as seeing significant cost savings that are easily identifiable through monthly reporting we’ve implemented a new workflow management system which has meant briefing processes have been streamlined, assets are easily accessible to global teams and creative ideas can be shared which has resulted in efficiencies across the business.
Together VisitBritain and OLIVER have developed a global campaign from inception through to delivery and within the space of 5 weeks rolled this out across 22 markets. Whilst our partnership is still in its infancy we’re really excited with what’s to come and how we can continue to build on the fantastic projects we’ve already seen been delivered.
Sam Reid – Senior Marketing Manager