Financial Services Inside | OLIVER In-House Agencies


Financial Services Inside

Bluefin – B2B Creative Advertising & Pursuits

40 UK offices supplied with marketing support

80% more video collateral, as part of complete digital service

53% saved vs. traditional agency spend

the FA contract bid won, in partnership with OLIVER

Business insurance provider Bluefin Group appointed OLIVER as their lead creative agency in 2014.

Bluefin’s clients span diverse sectors, ranging from small businesses to large organisations. Operating out of 40 UK offices, their 1,400 employees depend on a high volume of work across channels to support sales and marketing.

OLIVER’s initial remit was to elevate Bluefin’s full suite of ATL and BTL materials. We achieved this by deploying the people and technology required for affordable creative versioning, making it quick and easy to produce first-class individual assets.

Our partnership has now grown to include digital advertising and web projects. OLIVER has facilitated an 80% increase in Bluefin’s volume of animated & video collateral, and we also recently undertook a complete brand refresh. We are proud to have supported Bluefin through a series of successful bids, including a contract with the Football Association.

Robert Green
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Tags: Financial Services


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