If Berlin is a city of taking to the streets to draw attention to a message, we would do likewise. We ran an experiential special build for ten days on Berlin’s Warschauer St. – carefully selected for its liberal history – that invited curious Berliners to take arms against these global troubles. I using the ‘in case of emergency’ box we invited passers-by to become active participants, reacting to the overwhelming state of the world. In doing so they experienced how reading The Guardian Weekly – a magazine filled with facts, ideas and solutions – is the best way to understand the issues, connect the global dots and act. This feeling was amplified with wider fly-poster activity across 1,800 walls, lending the campaign a sense of grassroots energy and vitality, pluss 100 town boards, 25 info screens in tube stations, and even some point-of-sale – which all ran for a month city-wide.