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  • The OLIVER Growth podcast

Where will growth come in 2021?

The question on every business leader’s lips as we enter a post-pandemic climate. Sector-by-sector, capability-by-capability, the Growth Podcast explores how the world’s most innovative thinkers and companies are meeting fresh challenges – accelerating technology and overhauling operations – to meet new consumer demands in the pursuit of profitability, purpose and growth.

Melissa Grady Dias joins the Growth Podcast to share insights into how Cadillac:
  • famously ‘flipped-the-funnel’, increased diversity, and broke records for the most site hits in a day
  • leveraged technology via Zoom to bring customers a personalised auto-show at home
  • innovated with eCommerce to launch Click, Shop, Drive – with customers getting their own car-delivery service
  • evolved the digital shopping process forever, succeeding where others have failed using addressable TV

Despite being over a century old, Cadillac has maintained its legendary status as a brand built on innovation; never shying away from the seemingly impossible to create the most technologically advanced vehicles in the world.

Get under the bonnet of this car-brand royalty…

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Melissa Grady Dias, Chief Marketing Officer at Cadillac.

A true innovator, Melissa has worked across industries and geographies to bring big brands – like MetLife and Motorola – a seriously results-driven approach to their marketing. Her unique ability to combine data with creative saw her famously ‘flip-the-marketing-funnel’ when she joined Cadillac in 2018, forcing the brand to find and get closer to its exact customer. She has since made a strong commitment to increase diversity at the company, and has even broke records for the highest hits to Cadillac dot com with the launch of the new Lyriq car at this year’s Super Bowl.

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Our Hosts

Kristi VandenBosch, President US, OLIVER

Kristi oversees OLIVER’s business in the U.S., and serves on global teams that coordinate engagements across our clients’ regional offices. A marketing nerd to her very core, Kristi’s experience includes both agency- and client-side roles, where she’s led brands through major digital transformations, helping re-imagine their products and go-to-market strategies in a brave new consumer-driven world.

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Nick Myers, Head of Planning, OLIVER

Nick leads OLIVER UK’s Planning team, helping clients deliver more effective marketing, to fuel their growth. Since joining, Nick has helped OLIVER pioneer new and unique approaches to planning and strategy that are only possible because of OLIVER’s in-house model.

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Sharon Whale Headshot Round

Sharon Whale, CEO of Global Markets and Operations, OLIVER

Sharon is responsible for the overall running of many of the global business and countries in which Oliver operates. Sharon has over the last 4 years, helped scale OLIVER’s unique business model and is a firm believer in bespoke solutions for clients, built for them and their needs delivering better, faster and more effective results.

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Simon Martin Headshot Round

Simon Martin, Founder and CEO of OLIVER

Simon pioneered the in-house agency model in 2004 after an illustrious 15-year career as Director of Special Units at Norwich Union (now Aviva). Since launching, OLIVER has been named #1 Fastest Growing company in the UK and the U.S and features in 2020’s Honour List by The Drum for ‘helping brands get their in-housing in order’ during the pandemic.

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Previous and upcoming episodes

Episode 1

Alasdair Stewart – Director of Marketing and Broker Development, AXA

Episode 2

Pete Markey, Chief Marketing Officer, Boots UK

Episode 3

Ranila Ravi-Burslem – Director of Distribution, Workplace Savings and Retirement, Aviva

Episode 4

Kate Davies – Director of Marketing at The Guardian

Episode 5

Melissa Grady Dias – Chief Marketing Officer, Cadillac

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Our global hubs and offices

London

151 Rosebery Avenue
London
EC1R 4AB

+44 (0)20 3 142 3500

London@oliver.agency

Amsterdam

Amsterdam Atrium
Strawinskylaan 3051
1077 ZX Amsterdam

Amsterdam@oliver.agency

Bournemouth

Holland House
St Paul’s Place
BH8 8GG

Bournemouth@oliver.agency

China

3rd Floor
888 Huashan Road
Shanghai

China@oliver.agency

Dubai

Sheikh Khalifa Bin Zayed Road
Burjuman Business Tower
18th Floor

Dubai@oliver.agency

Dublin

Unit 2, Lee Road
Glasnevin
Dublin 11

Dublin@oliver.agency

Erlangen

Bahnhofplatz 6
Erlangen 91054
Germany

Erlangen@oliver.agency

Hong Kong

5/F Central Plaza
18 Harbour Road
Wan Chai

HongKong@oliver.agency

Istanbul

Büyükdere Cad. No: 201
Levent Loft Residence D: 132
34394 Levent

Istanbul@oliver.agency

Johannesburg

PPI House
9a Sturdee Avenue
Rosebank
2196

Johannesburg@oliver.agency

Kuala Lumpur

Surian Tower, Level 4,
Unit 4.1, 1, Jalan PJU 7/3,
Mutiara Damansara, 47820 Petaling Jaya, Selangor

KualaLumpur@oliver.agency

San Francisco

95 Bluxome Street
94107

SanFrancisco@oliver.agency

New York

578 Broadway FL 7
New York NY 10012

NewYork@oliver.agency

Paris

Saint Lazare
26-28 rue de Londres
75009

Paris@oliver.agency

Prague

Building G
BB Centrum
140 00 Prague 4
Michelska Street

Prague@oliver.agency

Sao Paulo

Alameda Santos, 1000
5h floor – Sao Paulo
01418-902

SaoPaulo@oliver.agency

Singapore

46 Kim Yam Road,
The Herencia
#03-19 Singapore
239351

Singapore@oliver.agency

Toronto

160 Bloor St E
Toronto
ON, M4W 3R2

Toronto@oliver.agency

in house agency

Want to learn more about in-housing and how to supercharge your marketing ecosystem? Contact us today for more information on how we can transform your business.

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