Melissa Grady Dias joins the Growth Podcast to share insights into how Cadillac:
- famously ‘flipped-the-funnel’, increased diversity, and broke records for the most site hits in a day
- leveraged technology via Zoom to bring customers a personalised auto-show at home
- innovated with eCommerce to launch Click, Shop, Drive – with customers getting their own car-delivery service
- evolved the digital shopping process forever, succeeding where others have failed using addressable TV
Despite being over a century old, Cadillac has maintained its legendary status as a brand built on innovation; never shying away from the seemingly impossible to create the most technologically advanced vehicles in the world.
Get under the bonnet of this car-brand royalty…
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