Lessons in transforming modern marketing, from the GDS Summit 2021

2021’s GDS Summit heard from the world’s best marketers and brand leaders about how they’re navigating change and transforming their businesses for modern marketing.

David Newton, Global Consumer Creation and Strategy Leader at Philips, shared an in-depth look at how the technology and manufacturing giant is transforming its brand performance using audience-first content and a new in-house model.

David outlined the following priority areas for Philips’ transformation journey (diagram below) – and, here, you can download the Five Key Takeaways from his GDS talk: Lessons in Transforming Modern Marketing and Agile Delivery Models.

The priority areas in Philips’ marketing transformation journey. Read more about them in David Newton’s Five Key Takeaways round-up here.