OLIVER – the world’s only company to exclusively design, build and run in-house agencies for brands – has won a trio of Campaign Global Agency of the Year awards.
Campaign magazine has recognized OLIVER and its parent company, the Inside Ideas Group (IIG), as:
- Global In-House Agency of the Year alongside Unilever’s in-house agency U-Studio (Gold)
- Global Customer Engagement Agency of the Year (Gold)
- Global Digital Innovation Agency of the Year (Silver)
Unilever’s U-Studio, which has been powered by OLIVER since 2016, wins the In-House Agency of the Year accolade for the second year running. Judges said: “U-Studio helped Unilever embark on a rapid transformation programme for a changed world.”
The in-house model offered “scale, resilience and flexibility underpinned by world-class technology” and has “evolved its marketing ecosystem to serve Unilever brands while its “powerful, purpose-led initiatives for Rexona and Matey tackled important societal issues”, raising the standard of in-house creativity globally.
The Customer Engagement award recognised OLIVER as a world-leader at driving effectiveness for clients across brand-building, social commerce, live commerce, connected design and service design, while streamlining and connecting the customer experience.
The Digital Innovation award recognised OLIVER for how it has helped businesses capitalize on the disruption of technology, accelerating their digital transformation journeys and expanding digital experiences across social platforms, the Metaverse and e-commerce. OLIVER took Silver in the category, missing out only to its sister company Gravity Road who won Gold.
Simon Martin, founder and CEO of OLIVER and the Inside Ideas Group, said: “This news makes me incredibly proud, because it demonstrates not only our growing influence, but – most importantly – the breadth and depth of our world-leading talent and game-changing model.”