“You’re being asked to do so much as a modern marketer, you want to do the best work you can… meanwhile, you’re in organisations that are trying to drive cost down” shared Pete Markey, former CMO of TSB & Boots.
The room full of senior marketers at The AI Advantage: Talent & Tech Aligned for Growth event knew exactly what he meant. And AAR’s research proves it’s not just anecdotal: *51% of CMOs struggle with demand management while 43% are turning to automation as a solution for speed. Sound familiar?
Many see GenAI as the answer, but here’s the real challenge: how do you find the right partner to join you on this transformation journey?
Partnership Goals: When Growth Meets Innovation
Many brands, agencies and consultancies claim to be “AI-native”, it’s hard to know who’s ticking an AI box, and who’s driving the innovation. As Pete Markey puts it “don’t just pick one that can sell you some funky kit” “it’s who can you partner with that just gets your business and can go on the journey with you?”.
This isn’t about winning the AI buzzword bingo. It’s a strategic imperative requiring the right transformation partner and here’s how to spot those that will deliver results, not rhetoric.