UK, Wednesday 22nd April 2026 – OLIVER is celebrating a major milestone in sustainable production, having once again been named an AdGreen Top 5 Superuser.

The team has achieved Top 5 Superuser status for four consecutive years. It demonstrates the business’ ongoing commitment to building responsible AI operating models and systems for brands at scale; helping them achieve faster and safer marketing with governance, measurement and efficiency built-in from day one. The results were verified using AdGreen’s production emission calculator.

Fiona Rees-White, Group Head of Integrated Production at OLIVER, said:

“AdGreen is the UK’s most recognised body for tracking, regulating, and reducing advertising production’s carbon footprint.

“To be named one of their Superusers for the fourth year is a fantastic achievement. This is not just a celebration of consistent results delivered by our UK Production team, but of the culture the team has built – one where sustainability is a practical, measurable and visible part of how we deliver for our clients every day.”

As the industry explores the opportunities AI presents, OLIVER continues to put innovation, governance and responsibility in lock-step – aiming to show that smarter ways of working can also support sustainable outcomes.

Lucy Usher, OLIVER’s Head of Sustainability, said:

“As new technologies continue to reshape the industry, our focus has to be on ensuring innovation is driven responsibly, with environmental and social implications considered and managed at every key decision-making stage as well as the end process and output. The production team should be proud of maintaining their sustainable best practice discipline through considerable technological shifts.”

OLIVER, part of the Brandtech Group – the world’s no. 1 generative AI marketing company – ranked #3 among all UK in-house production teams.

AdGreen’s full report, with full Superuser listings, is now available to download here.

The celebrations continue on Thursday 23 April, when AdGreen hosts its in-person Superuser event in London.