Travel & Leisure, locked-down – the TOP 10 marketing problems solved
How to make a comeback during chaos?
Travel and leisure brands have been hit hard by the pandemic and challenged by long-lasting lockdowns. In this talk, hear travel and leisure experts give solutions to the top ten challenges that are emerging as a result of prolonged consumer uncertainty.
The lockdown goal-posts have been moving constantly, messing with our plans and – most of all – our leisure activities.
While there is hope on the horizon, with Boris Johnson predicting a full re-opening soon, research has found that a large proportion of people still fear in-person encounters. For this reason, it’s predicted that our lives – and those of the travel and leisure brands that we love – won’t return to ‘normal’ until at least Winter 2022, with airlines alone taking two years to fully recover from the pandemic.
Despite the many ‘return to the pub’ memes and the government’s cuddling safety guidelines, everything points to uncertainty remaining.
What does this mean for the travel, leisure, and hospitality brands (who have arguably suffered the most) as they look to the next six months for stability and growth?