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Travel & Leisure, locked-down – the TOP 10 marketing problems solved

How to make a comeback during chaos?

Travel and leisure brands have been hit hard by the pandemic and challenged by long-lasting lockdowns. In this talk, hear travel and leisure experts give solutions to the top ten challenges that are emerging as a result of prolonged consumer uncertainty.

The lockdown goal-posts have been moving constantly, messing with our plans and – most of all – our leisure activities.

While there is hope on the horizon, with Boris Johnson predicting a full re-opening soon, research has found that a large proportion of people still fear in-person encounters. For this reason, it’s predicted that our lives – and those of the travel and leisure brands that we love – won’t return to ‘normal’ until at least Winter 2022, with airlines alone taking two years to fully recover from the pandemic.

Despite the many ‘return to the pub’ memes and the government’s cuddling safety guidelines, everything points to uncertainty remaining.

What does this mean for the travel, leisure, and hospitality brands (who have arguably suffered the most) as they look to the next six months for stability and growth?

Hosted by Chris Woodward, Managing Director of OLIVER, our guest speakers included Tiffany Misrahi, Vice President of Policy & Research at World Tourism & Trade Council, Eoghan Slye, Senior Vice President at American car rental company Hertz, and Laura Miller, Head of Marketing at UK holiday-makers Away Resorts.

The interesting discussion consisted of:

  • How they are preparing for new consumer expectations and behaviour
  • What the incoming challenges are when it comes to customer experiences
  • What omnichannel marketing looks like today for brands
  • The role of digital content today

Watch the full webinar recording below:

The Experts

Chris Woodward, OLIVER UK MD

Chris is the UK Group Managing Director of Inside Ideas Group (IIG) businesses, managing the flagship brand OLIVER as well as Adjust Your Set, Dare and Aylesworth Fleming.

Chris continues to drive ‘fame, growth and purpose’ for all brands, overseeing the Group’s long-term commitment to purpose-driven work.

Tiffany Misrahi, Vice President of Policy & Research

Tiffany is the Vice-President of Policy and Research at WTTC where she is responsible for shaping the Travel & Tourism sector’s research and policy agenda and curating content for WTTC events including its Global Summit.

She joined WTTC in September 2018. Prior to joining WTTC, she spent 8 years with the World Economic Forum, where she was the Head of the Aviation, Travel and Tourism Industry.

Laura Miller, Head of Marketing at Away Resorts

Laura is the Head of Marketing at Away Resorts and has over 20 years experience in travel & hospitality at Jarvis Hotels, Park Resorts, and Away Resorts.

Laura is passionate about creating differentiated guest experiences, supporting Away Resorts vision to innovate, inspire and create authentic, crafted Great British holiday park experiences like no other.

Eoghan Slye, Senior Vice President at Hertz

Eoghan joined Hertz in 2016 and is responsible for overseeing the Hertz brand across strategy, partnerships, sponsorships, integration, media, B2B and Small Business.

Eoghan formerly led Brand Strategy at Accenture for 15 years and was based in Chicago, Zurich and Dublin. In 2013, he returned to the US and joined Avanade, a joint venture between Microsoft and Accenture, for three years during which time he was based in Charlotte.

Our global hubs and offices

London

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London
EC1R 4AB

+44 (0)20 3 142 3500

London@oliver.agency

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Strawinskylaan 3051
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St Paul’s Place
BH8 8GG

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888 Huashan Road
Shanghai

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Dubai

Sheikh Khalifa Bin Zayed Road
Burjuman Business Tower
18th Floor

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Glasnevin
Dublin 11

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Erlangen

Bahnhofplatz 6
Erlangen 91054
Germany

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18 Harbour Road
Wan Chai

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34394 Levent

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PPI House
9a Sturdee Avenue
Rosebank
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Mutiara Damansara, 47820 Petaling Jaya, Selangor

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94107

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BB Centrum
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Michelska Street

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5h floor – Sao Paulo
01418-902

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Singapore

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The Herencia
#03-19 Singapore
239351

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Toronto

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Toronto
ON, M4W 3R2

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