Marketing vet Simon Martin set up Oliver in 2004, promising it could make brands more efficient by taking their advertising in-house. Today, the You and Mr. Jones-majority-owned firm has more than 3,000 employees in 46 countries and clients including Unilever, Adidas, Microsoft, 3M, WestJet and Bayer.
Oliver embeds team members with clients, auditing their processes, helping them create content and measure it. It helped Unilever set up U-Studios, its internal content arm, which helped bring down its costs by 30% in 2017.
With a 2020 revenue of $250 million, OLIVER claims to have grown 35% globally this year and its North American business 380% in the past three years. Most recently, it expanded to France under ex-Google strategic partnerships director Jean Neltner.