‘From challenge to change’ is a philosophy-at-work series, helping people think better and do better. Author: Nick Myers, planning partner at OLIVER.
Us humans don’t hibernate, but lockdown is as close as it gets. Like bears leaving our caves we’re now having to emerge into the great outdoors: flabbier, groggier, hungrier. (Or is that just me?)
While life’s been on pause, we’ve been starved of the experiences necessary to create well-furnished minds. It’s not that we’ve been lazy, it’s just between endless Zoom calls we’ve not had the time. And, when we did get a moment to think there was no theatre, no cinema, no eateries, and peers around us. It’s been a time of mental malnourishment, a fast of the mind.
This isn’t just bad for us, it’s bad for our clients and their business. We need a rich diet of experiences in order to have the kind of ideas that will lead to breakthrough creative and business solutions. It is only through a well-furnished mind that we’ll be able to create work that’s culturally relevant and far removed from the ‘world of marketing’, that so many campaigns seem to occupy. But, during the past year there’s been a drought of the experiences necessary to feed the mind. And the effect is a dearth of original thinking.
This is actually an opportunity.
Spending just a few more minutes a day to furnish your mind will set you apart from your peers and rivals, and mean you’re better equipped to help your clients as they emerge from the pandemic. The thing is, most of us know what we ought to do, it’s just we don’t. But I’d say if you’re too busy to furnish your mind, you’re too busy.
Here are some tips for ensuring your mind is well-furnished whether you’ve continuing to work-from-home or heading back to the office.