Despite consumers’ lack of travel experiences over the last year, the majority do not feel inclined to take a vacation even one year from now.
The main reason is wanting to avoid ‘in-person activities’ (Mintel). In a study, they listed the leisure activities that cause them most concern as:
- watching events in person
- taking a flight or train
- going to the gym or cinema
Stability for most leisure brands isn’t expected until after 2021
Lockdown might be lifting, but there’s a long road ahead. Nearly half of hospitality executives feel that recovery of bookings won’t be felt until after 2021, with online travel sales expected to reach 2019 levels only by the end of 2022.
In addition, global recovery in aviation sector is not expected until 2024. It’s predicted that the recovery will be led by Asia–Pacific, which could recover in 2023. Travel within North America and Europe might reach pre-crisis levels the following year.