The campaign delivered the highest engagement rate ever for the brand in Argentina among a Gen Z audience. Such success prompted Axe to create a new line of deodorants dedicated to the rap movement, subsequently launching Axe Freestyle.
- #1 trend on YouTube upon release
- Reached 10 million views on YouTube by the fourth week of launch
- Highly positive sentiment of over 85%
- 5 million additional video views
- Fresko was the Top 10 most listened to song on Spotify
- Reaching more than 121 million people organically on social media