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Why in-house agencies are mastering the age of AI disruption: Key takeaways from Campaign’s In-housing Summit

At Campaign's recent In-Housing Summit, Angela Tangas, OLIVER CEO, shared insights on why GenAI is best managed from the inside.

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The AI Marketing Mistake: You’re optimising for efficiency, not effectiveness

Delve into Nick Myers Chief Strategy Officer, OLIVER UK newest podcast appearance as he reveals at how AI is evolving marketing teams.

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Closing the AI Skills Gap: Why 97% of CMOs See the Future, But Only 25% Are Prepared

While 97% of CMOs recognise that GenAI will reshape their marketing teams, only 25% have developed a skills strategy for the transformation.

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From Operational to Strategic: How to Transform Your Team’s AI Impact

While 88% of CMOs report AI efficiency gains, the most successful teams are discovering there’s an even bigger opportunity beyond operational tasks, using AI for strategic advantage.

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Redefining AI Transformation: Why the Future of Marketing Lies in AI-Native Partnerships

51% of CMOs struggle with demand management.The solution is about finding transformation partners who embed GenAI capabilities inside your brand and grow with your talent.

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From Concept to Reality: Implementing AI in B2B Marketing

AI matters, that’s clear, and now we know what kind of team you need to harness it’s potential. The next challenge is getting it to work within your organisation. The key is an in-house leadership team that can drive the successful integration.

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Building Your AI-Ready Marketing Team

It's clear that building effective AI-ready teams is crucial, but what does an AI-ready team actually look like? And why are in-house talent models increasingly becoming the most effective approach for AI integration? Here's how B2B leaders can cultivate in-house teams that don't just ride the AI wave, they lead it.

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Are you equipped to lead in the AI revolution?

Everyone’s talking about GenAI. But who’s actually using it to drive B2B growth?That’s the question on the minds of leading B2B marketers. And the question Heloise Borion, Senior Marketing Director from American Express Global Business Travel, answered at our recent event.

OLIVER News Archives | Explore Previous News

CIM Interview: Leading Through Change

Join Amina Folarin, OLIVER UK Group CEO, as she shares her insights and strategies for navigating change and fostering innovation. Explore strategies that will help you confidently guide your team and build a culture of continuous learning.

OLIVER News Archives | Explore Previous News

Why in-House agencies are the epicentre of GenAI innovation: Key takeaways from Campaign’s In-housing Summit

At Campaign's recent In-Housing Summit, OLIVER's experts shared insights on why GenAI is best managed from the inside. Here are the key takeaways from the event.

Why in-house agencies are mastering the age of AI disruption: Key takeaways from Campaign’s In-housing Summit

The AI Marketing Mistake: You’re optimising for efficiency, not effectiveness

Closing the AI Skills Gap: Why 97% of CMOs See the Future, But Only 25% Are Prepared

From Operational to Strategic: How to Transform Your Team’s AI Impact

Redefining AI Transformation: Why the Future of Marketing Lies in AI-Native Partnerships

From Concept to Reality: Implementing AI in B2B Marketing

Building Your AI-Ready Marketing Team

Are you equipped to lead in the AI revolution?

CIM Interview: Leading Through Change

Why in-House agencies are the epicentre of GenAI innovation: Key takeaways from Campaign’s In-housing Summit

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