OLIVER Webinar | Marketing for Healthcare Brands

A webinar for brand leaders looking for better, faster and more cost effective marketing solutions.

In OLIVER’s webinar, Making Healthcare Brands More Creative, our experts discussed the role of digital therapeutics, AI, and how the industry can achieve the creativity that’s needed for effective customer experience (CX).

Healthcare brands are facing pressure to digitally transform their marketing ecosystems today. Hyper-personalization, data and creativity are critical if they want to crack-open more growth opportunity and treat patients remotely.

Meet the speakers:

Ed Howarth (host), Managing Director of Global Clients, OLIVER

Paul Reynolds, consultant for the pharmaceutical industry

Julian Hecker, Digital and Content Strategy Lead, Bayer AG

Eva Youngman, Business Director, OLIVER

Our Host

Ed Howarth, Managing Director of Global Clients, OLIVER

Ed has a wealth of integrated experience and has worked with multiple clients to develop and roll out campaigns at a local, European and global level. Ed’s passionate about working with brands to drive real business change, focusing on building the right teams for our many clients.

Our Experts

Paul Reynolds, Leading Business Consultant

Paul has a rich and diverse background in the pharmaceutical industry (including Novartis, GSK, and Allergan), spanning over 22 years. He provides common sense advisory consulting support to biotechs, pharma companies, and affiliated advisory and service companies.

Julian Hecker, Digital and Content Strategy Lead, Bayer AG

Julian leads large scale transformations in the life science space that change the way firms operate to create value for their customers. He brings the performance and teamwork mindset from 10+ years of competitive sailing, together with expertise in data science and insights, and 7+ years of successful transformations in life sciences across Europe and the US to the table.

Eva Youngman, Business Director, OLIVER

Eva is a client partnership lead with a proven ability to help clients transform their business. Eva focuses on organic growth through understanding client’s challenges and shaping bespoke agency solutions based on their needs.

Take a look at our previous webinars

Travel and Leisure, locked-down – the TOP 10 marketing problems solved

Hosted by Chris Woodward, Managing Director of OLIVER, our guest speakers included Tiffany Misrahi, Vice President of Policy & Research at World Tourism & Trade Council, Eoghan Slye, Senior Vice President at American car rental company Hertz, and Laura Miller, Head of Marketing at UK holiday-makers Away Resorts.

Exclusivity vs Accessibility: 5 Top Marketing Trends for Luxury Brands

Hosted by Chris Woodward, Managing Director of OLIVER, our guest speakers included Louis Westphalen, Global Head of Digital Marketing at Breitling, Omar Dacosta-Shahid, co-founder at Cred & Culture, Dr Martina Olbert, Founder and CEO at Meaning.Global and Yves Le Breton, Director, Global Client ecommerce at Inside Ideas Group.

The new agile brand: a no-nonsense approach to speed, effectiveness and growth in 2022

Hosted by Nick Myers, Head of Planning at OLIVER, our guests included Amanda Colpoys, Business Agility Coach and Consultant; David Newton, Global Consumer Strategy and Creation Leader at Philips and Chloe Couper, Marketing Practitioner and the Head of Pet Marketing at the Direct Line Group.

How can brands maintain creativity, originality and authenticity yet harness the power of AI based solutions in 2022?

Hosted by Chris Woodward, Managing Director of OLIVER, our guests included Vineet Raheja, Head of Creative at ITV, Rod Sobral, Global Chief Creative Officer at OLIVER and Gemma Poesaste, Business Strategy Director at OLIVER.

Are you ready for Web3? The e-commerce experience customers need.

Hosted by Yves Le Breton, Director Global Client e-commerce at the Inside Ideas Group. Our Guests included; Venky Iyer, Vice President, Digital Products and Experience at Beam Suntory, Tyler Moebius, Group CEO and CTO at SmartMedia Technologies and Kristi VandenBosch, President at OLIVER U.S.

Sign-up to find out about upcoming webinars

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