OLIVER – the only company to design, build and run in-house agencies and marketing ecosystems for brands – has promoted Nick Myers to head of planning after just one year in the business.
Nick, hired in 2020 as OLIVER’s planning partner, spent his first year leading the growth marketing strategies for major blue-chip clients. His new remit will build on this success, bringing his expertise to every UK client, as well as to a team of over 20+ planners at OLIVER HQ, and helping brands unlock the potential of in-house strategy.
Rachel Hatton, OLIVER’s chief strategy officer, said: “Demand for in-house strategy is growing fast as more brands want more control over marketing results and greater proximity to their customers. Brands need expert strategic knowledge at the heart of their businesses in order to bring greater value.
“Since joining us last year, Nick has had a huge impact on our clients’ growth, culture inside our in-house teams as well as OLIVER’s strategic capability development. We’re so lucky to have Nick lead this new role and remit for the UK team.”
Nick added: “The planning team at OLIVER is jam-packed with a diverse mix of super-talented minds. I’m chuffed at the prospect of supporting them as we explore the full potential of strategy done inside out”.
As a Campaign Face To Watch, Nick is uniquely native to the worlds of data, creative and strategy. He’s worked for brands – first as a marketing manager at Direct Line, and later as the founder of his own company Lovable – as well as leading agencies including Proximity, where he held the positions of managing partner and planning director over the course of eight years.
OLIVER grew 37% in 2020. Demand grew for every part of OLIVER’s offer, but particularly for its strategy and data capability. Chris Woodward, managing director of OLIVER Group, said: “This reflects the huge shift towards brands bringing a broader share of their marketing in-house as they look for cost efficient operations, increased output and more effective results.
Established in 2004, OLIVER has helped deliver business growth, fame and purpose to over 250 clients in 46 countries. Recently it was ranked #1 in Adweek’s Fastest Growing list (U.S), #40 in The Sunday Times’ Best Companies to Work For list (UK), and named Campaign’s Digital Network of the Year (EMEA).