Latest insights and reports

Delve into Nick Myers Chief Strategy Officer, OLIVER UK newest podcast appearance as he reveals at how AI is evolving marketing teams.

While 88% of CMOs report AI efficiency gains, the most successful teams are discovering there’s an even bigger opportunity beyond operational tasks, using AI for strategic advantage.

AI matters, that’s clear, and now we know what kind of team you need to harness it’s potential. The next challenge is getting it to work within your organisation.  The key is an in-house leadership team that can drive the successful integration.  

Everyone’s talking about GenAI. But who’s actually using it to drive B2B growth?That’s the question on the minds of leading B2B marketers. And the question Heloise Borion, Senior Marketing Director from American Express Global Business Travel, answered at our recent event.

Every brand needs to start the journey towards a more agile, data-driven way of working. Having a data-driven and truly agile delivery model to create more engaging audience-first content for any organisation is essential to gaining a competitive advantage online.David Newton at Philips shares insights into how the brand has transformed its brand performance – building-in greater speed, agility and customer-centricity using data and a new operational design.