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With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape

While 88% of CMOs report AI efficiency gains, the most successful teams are discovering there’s an even bigger opportunity beyond operational tasks, using AI for strategic advantage.

It's clear that building effective AI-ready teams is crucial, but what does an AI-ready team actually look like? And why are in-house talent models increasingly becoming the most effective approach for AI integration? Here's how B2B leaders can cultivate in-house teams that don't just ride the AI wave, they lead it.  

Every brand needs to start the journey towards a more agile, data-driven way of working. Having a data-driven and truly agile delivery model to create more engaging audience-first content for any organisation is essential to gaining a competitive advantage online.David Newton at Philips shares insights into how the brand has transformed its brand performance – building-in greater speed, agility and customer-centricity using data and a new operational design.