Since the start of 2021, the global insurance industry has experienced noticeable changes as a result of economic and political drivers. Many insurance and financial institutions are altering their business operations as the U.S. Presidency is handed off to President Biden from Trump. Further development in the COVID-19 pandemic also continues to drive up rates and reduce the ability for insurance companies to offer a competitive edge to their clients.

How do you become the retail marketer with the upper hand? Surprisingly, you can look at what banks have done. Since First Direct became the first bank to be fully telephone and internet-based in the 90s, banks have been innovating online and with privacy-driven technological innovations.

Adweek's second annual rankings highlight shops with over 200 employees.