Tag Archive for: culture

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OLIVER’s NFT One Year On | OLIVER

With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape

Simple but Festive Holiday Campagin | OLIVER

With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape
Colorful light bulb

From challenge to change: why now is the time to stop furnishing your homes and start furnishing your minds

'From challenge to change' is a philosophy-at-work series, helping people think better and do better. Author: Nick Myers, planning partner at OLIVER.
Image representing gen-z culture

How to build cultural relevance for your brand and customers in the next normal?

Today cultural change matters because our primary audience - Millennials and Gen Z - are deeply embedded in it; even creating and influencing it every day from their iPhones and their bedrooms.
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In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not. A view from Gideon Spanier.
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