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Lessons in Modern Marketing Strategies | OLIVER

Every brand needs to start the journey towards a more agile, data-driven way of working. Having a data-driven and truly agile delivery model to create more engaging audience-first content for any organisation is essential to gaining a competitive advantage online.

David Newton at Philips shares insights into how the brand has transformed its brand performance – building-in greater speed, agility and customer-centricity using data and a new operational design.

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